#62 Friele

Country: Norway

Industry: coffee

About: Friele is a Norwegian coffee manufacturer and brand based in Midtun, a commercial and residential district of the borough of Fana in Bergen, Norway. Friele is the largest producer of coffee in Norway. The company was started in 1799 when ship captain Herman Friele (1763–1843) landed in Bergen to start trading. He bought a property in Bergen and established an import business with emphasis on coffee.

Words: coffee; community; historic

Strategy: refreshing the font with the bold Paytone One, outlining it with a uninterrupted line to suggest architecture and connection (community) and a single sinuous element to represent the coffee steam.