#58 Menier

Country: France

Industry: food and beverage

About: Menier Chocolate is a French chocolate manufacturing business founded in 1816 by Antoine Brutus Menier as a pharmaceutical manufacturer in Paris, at a time when chocolate was used as a medicinal product and was only one part of the overall business.

Words: history, exquisite, elegant

Strategy: given the 200 years of the brand, I wanted to add that information to the logo. I decided to refresh the font with a more modern and sophisticated typeface while maintaining a suggestive sense of elegance and delectability.