Lens: Brand Reveal

Lens is a publication that celebrates creators through inspiring, informative, and entertaining stories. 

Collab, publish, repeat. Lens is exploring the lives of creators, their creative process, and the often unseen and unheard people who work “behind the lens” to empower them—both the creatively inclined (video editors, thumbnail designers, graphic artists, etc.) and the commercially savvy (agents, managers, producers, etc.) without whom a creative career is unsustainable and, frankly, almost impossible. 

We had the pleasure to work with the Lens team to bring their inspiring mission to life through branding.

What we did:

Brand strategy

Positioning

Branding

Web Design

Illustration

Motion Graphics

Rogue Team:

Jackie Kao - Brand Lead / Design / Illustration

Calvin Smith - Web Design Lead

Britton Stipetic - Creative Direction

Lens Team:

Joe Albanese - CEO / Founder

Kate Lee - Editor & Chief

Yash Bagal - Editor

Angela Liu - Growth / Management

Shen Gao - Writer / Community Engagement