Abasto (Argentina)

Created as part of a cultural project, Abasto branding is a fully new project representing the neighbourhood of Abasto in Buenos Aires, Argentina. Like the neighbourhood itself, the branding is carefully designed with details that attract attention. Elements put together create a sense of indie and arts mixed on a single brand.

Many of the pieces created for this project include logotype, postcards, flyers, agendas, posters and signage. Everything tied by the feeling of walking through this old and grunge neighbourhood.