Westwood Plateau Animated Logo

It was time for Westwood Plateau to bring its brand into the modern age while staying authentic to its established presence in the community and the unique experience of its course and surrounding property.

To set the tone for their new look, we created an enduring logo that feels fresh yet familiar—celebrating their unique location and the wild locals that frequent the course.

Bears are the original Westwood patrons. Often seen exploring the forests surrounding the course and the course itself. The logo shows a bear's head rising out of a rocky form, representing Westwood's immersion in the West Coast wilderness, which they and the bears both call home.