Brand strategy, identity & web design for InfiniteX.tech
About:
InfiniteX is a privately owned company specializing in Decentralized Technologies. The team has built blockchain products and optimized processes for more than 20+ startups and enterprises across a variety of industries including Sustainable Energy, FinTech, Gambling, and Gaming. With headquarter in the IT Hub of Southeastern Europe - Bulgaria, with a presence in New York & Tel Aviv. WEARE, UNICK Co., and Oblik Studio collaborated to handle the brand strategy, identity, and website design + development in order to communicate the quality of service InfiniteX offers and reposition them to their desired target audience.
The Discovery Phase:
WEARE partnered with InfiniteX, a company of blockchain experts offering development, consulting, workshops, and audits, to enhance their brand and messaging.
Our Discovery Phase allowed us to understand InfiniteX's goals, target audience, competitors, and vision. We found their current branding was not resonating and that "blockchain" was not yet familiar to their target audience.
WEARE helped InfiniteX rebrand and create a clear, concise message that resonated with their target audience and effectively communicated the value of blockchain technology for businesses.
The result was a stronger brand, clearer message, and more effective marketing strategy for InfiniteX, helping them achieve their goals and grow their business.
A few of the challenges InfiniteX were facing were:
Business people and decision-makers at that time didn’t understand blockchain technology and the benefit of integrating it with their businesses.
The current identity doesn't suggest premium services which result in clients with a limited budget.
The solution we came up with:
The Brand Identity Design Phase:
The chosen identity concept is inspired by the meeting point between humans and blockchain technology.
It aims to remove the barriers and disrupt the general understanding that blockchain is an abstract idea.
The symbol is also inspired by the name of the brand forming an infinity symbol in a more abstract way.
The positioning and the brand messaging were focused on blockchain technology being more human and accessible and beneficial for businesses.
*At the end of the case study, you can check out the other options we proposed to them.
The new brand identity:
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The Website Design & Development Phase:
With the brand identity established, we moved on to the web design phase. Our approach for the website design was to ensure that it was not only visually appealing but also user-friendly, responsive, and aligned with the visual identity and strategy insights that we created. Along with Unick Agency, we applied best practices in UX/UI design, taking into consideration the user's journey through the site, and ensuring a seamless experience from start to finish.
Building the wireframes:
Building wireframes is crucial in the website design process. It allows us to visually plan and organize website content, layout, and functionality before starting the actual design. Wireframes also help identify potential issues, ensuring a seamless user experience and making any necessary adjustments before the final design.
The design phase:
With the wireframes approved and in place, it's time to bring the website to life with design. This phase involves dressing up the basic layout and structure with visual elements such as color, typography, images, and graphics to create a cohesive, appealing, and on-brand look and feel. It's important to consider the target audience, brand guidelines, and user experience while adding the design elements to ensure the website is not only attractive but also functional and user-friendly. The end result of this phase should be a website that effectively communicates the brand message and provides a great user experience.
The Development Phase:
In the development phase, working along with Oblik Studio, we utilized creative-coding techniques to bring the website to life with slick animations, adding an extra level of engagement and interaction for the user. The site was designed with a responsive layout, ensuring that it looked great and functioned optimally on all devices, from desktop to mobile. Our team of experts worked tirelessly to ensure that the site was delivered on time and to the highest quality, meeting all requirements and exceeding expectations.
The end result:
was a brand that perfectly communicated the client's brand message and values, attracting their desired target audience and setting them apart from their competitors. WEARE honored to have played a part in the success of our client and we look forward to future opportunities to help businesses reach their full potential.
Other logo options that we presented:
Option 01:
A concept inspired by your process of work and how you strategically analyze the business of your clients which allows you
to point to the right direction and lead the project.
This direction is a mix of technology and accessibility achieved by carefully combining certain visual elements and the right colors.
Option 02:
A responsive concept that allows being more expressive by using a wide range of visuals or being minimalistic depending on what needs to be communicated.
The logo is simple, bold, and neutral. It could be easily combined with a different visual or photography to underline the narrative.
Period:
2019-2020
Services:
Brand Strategy Development
Brand Identity Design
Stationery Design
UI/UX Web Design
Art Direction
Deliverables:
Brand Strategy & Positioning
Brand Identity
Stationery Materials Design
Website Design & Development
Credits:
Client - InfiniteX
Nikolay Petkov & Nikola Uzunov - Discovery & Brand Strategy
Tsvetan Mitev - Brand Identity Designer
Nikola Uzunov (UNICK Co.) - Website UI / UX Design
Oblik Studio - Website Development
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