eCommerce Website for Food Depot Toronto
Who is Food Depot International?
Food Depot International is a family-owned small business in Etobicoke, Ontario. They sell a large variety of European grocery items, from German pickles, Polish sauerkraut, and Hungarian goulash paste to chocolates, biscuits, and other treats. Their biggest attraction is their selection of over 400 varieties of imported cheese and meat.
Industry: Grocery
Location: Toronto, ON
Website: fooddepottoronto.com
Considerations
Functionality: the original website was not serving the company. Customers were having a difficult time navigating the site, and they were unable to check out items that they put in their cart.
Cost: As with most small businesses, the cost of any given project is always a concern; many believe that website redesigns will cost tens of thousands of dollars - at Lemontrii, we work with our clients to create solutions that fit within their budget.
Demographic: the majority of Food Depot's customers are older adults who may or may not have access to a computer; therefore, care was taken to ensure that the website was easy to navigate, namely:
looking through categories of products
finding specific products
shopping by country
searching for specific products
adding products to cart, especially variable weight items such as meat, cheese, and halva
selecting pickup date and time
What we did
We decided to migrate the current website (WordPress + WooCommerce) to Shopify to harness its eCommerce capabilities. We integrated the Shopify website with its basic-level POS system so that FDI could track inventory across its locations, including in its brick-and-mortar store.
The result: a beautiful, information-rich website and POS system that are fully integrated with each other.
With a minimalistic design and an engaging backstory, the website builds trust around the company and its founders, positions itself in the market as a small, approachable company with years of experience, and encourages visitors to interact with its online resources and courses.
The website is easy to use, manage, and scale, and is completely integrated with email, eCommerce, and membership platforms, reducing administration, development, and design costs.
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