The Drinking Swan
Objective:
The Drinking Swan is a branding and design initiative for a premium beverage company specializing in high-quality, uniquely flavored beers and non-alcoholic beverages. The company aims to cater to beer enthusiasts and those seeking refined non-alcoholic options. The Drinking Swan also operates a bar where customers can experience its products. The design objective is to create a brand identity that reflects the sophistication, quality, and timeless elegance of its beverages.
Design:
The design is a blend of sophistication and modernity. While the design is rooted in traditional elegance, it is designed with a contemporary flair that makes it relevant and appealing in today’s market. This balance ensures that The Drinking Swan’s brand remains timeless yet modern. The design is minimalist, featuring a swan logo, a san serif typeface, a limited color palette, and an emphasis on premium quality. The swan, symbolizing grace and elegance, is the central element of the logo. The design can be adapted across different product lines and mediums while maintaining a consistent and memorable brand presence.
Key Design Elements:
The Swan Logo:
The swan serves as the brand's iconic symbol, representing grace, purity, and sophistication. The logo is designed to be interchangeable across different platforms and formats. The logos have subtle variations that allow it to adapt while maintaining the brand's core identity.
San Serif Typography:
The choice of a san serif typeface complements the swan logo and adds to the overall refined aesthetic of the brand. The typography is carefully selected to convey sophistication and quality, ensuring that the message is clear and impactful. The typeface choice also enhances the timeless appeal of the design, making it suitable for various applications.
Color Schemes:
The colors chosen are modern and classic, with shades that evoke a sense of luxury and refinement. Different color schemes are used to differentiate between the products, nevertheless, the color gold is utilized across all products or promotional material, and color schemes are limited to 2 or 3 colors.
