Penteliko logo

Penteliko is a traditional grocery store based in Penteli, a suburb of Athens, Greece. We were assigned to design the logo for their new brand identity. We took into consideration the target audience, since the store finds itself in a small community and is also a place of gathering for local people.

For the final design, we combined custom lettering with illustrative elements to come up with a logo that illustrates a human, friendly touch and embraces organic elements as a reference to the natural products that can be found find in the store.