Coco + Color

A Funky Back-to-School Stationery Program for Staples USA Asia.

This program was specifically created to cater to the needs of tweens and young adults who seek a funky and expressive stationery collection.

At the core is an exciting print program that combines various design elements to create a visually captivating experience.

The print features oversized geometric dots, angular blocks, checkered motifs, and dynamic line-work. Bold circles take center stage, setting the trend and infusing the collection with an energetic and lively vibe. These elements converge to form a unique visual language where everything revolves around the world of dots.

The program includes an array of essential back-to-school items, ensuring students have everything they need for organization and self-expression.

"Everything Starts From A Dot" offers three distinct colorways to cater to various style preferences. The Chocolate colorway adds a rich and warm tone to the collection, while the Black & White colorway offers a classic and sophisticated aesthetic. The Rainbow colorway embraces a playful and vibrant palette, perfect for those seeking a burst of color and positivity.

The print collection plays with superimposed and shifted colors, creating a vibrant and dynamic effect. Multiplying stripes and colors add to the visual excitement, resulting in a stationery program that turns up the volume on spotted designs.