Streaming Platform Logo

Soundees is a streaming service with three portals: Soundees Music, Soundees Concerts, and Soundees Karaoke.

The challenge was to create a logo that would work seamlessly across all three while maintaining a strong, unified brand identity.

Concept: The logo is based on the idea that the main action across all three platforms is pressing play. Whether users are listening to music, watching a concert, or singing karaoke, everything starts with this interaction. To represent this, I integrated a play icon into the negative space of the letter S, taken from the brand name. This creates a unified and dynamic visual identity that seamlessly connects all three platforms while emphasizing the essence of the Soundees experience.