STARC - NextGen AR Broadcasting
The project was completed in a span of three weeks and I am pleased to report that I have achieved maximum satisfaction from the customer.
As the sole contributor to this project, I have utilized my skills, knowledge and experience to ensure the successful delivery of the project within the given timeframe. From the planning and conceptualization phase to the final execution and delivery phase, I have put in my best efforts to ensure that the project met all the requirements and specifications laid out by the client.
Throughout the course of this project, I have demonstrated a high level of professionalism, attention to detail and a commitment to delivering quality work.
Despite working alone, I was able to manage my time and resources effectively, ensuring that the project was completed on time and within budget.
I remain committed to delivering high-quality work and look forward to contributing my skills and expertise to future projects.
The very beginning
At the outset of the project, we established some fundamental guidelines and initiated a thorough exploration of the brand. To gain a deeper understanding of the client's objectives, visions, and aspirations, I conducted extensive research and engaged in insightful interviews. Through a carefully crafted questionnaire, I delved into the client's desired outcomes and aspirations for the project. These discussions allowed me to grasp the essence of their vision and align our creative direction accordingly. By investing time in understanding the client's perspective and goals, we ensured that our design efforts were rooted in a shared understanding, enabling us to create a solution that truly reflected their brand and objectives.
Colors
In order to create a harmonious visual identity, we engaged in detailed discussions about colors and their significance. Collaboratively, we explored various color palettes, analyzing their emotional and psychological impact on the brand's perception. Through thoughtful consideration of color psychology and the client's preferences, we selected a palette that resonated with their desired brand image. The chosen colors were carefully chosen to evoke specific emotions and align with the brand's values and target audience. By delving into color theory and creating purposeful palettes, we ensured that the visual elements of the design communicated the intended message effectively.
Logo
Employing a diverse range of techniques, I embarked on a quest to discover the most fitting logo style for the client. In the pursuit of excellence, I started by unleashing my creativity through freehand sketching. This initial phase allowed me to explore multiple design concepts and iterate upon them. By utilizing the freedom of freehand sketching, I was able to experiment with various shapes, forms, and visual elements. As the sketches took shape, I refined and honed the designs, gradually converging towards a final concept that encapsulated the essence of the client's brand. This iterative process ensured that the chosen logo design was not only visually appealing but also aligned seamlessly with the customer's vision and aspirations.
Logo Refining & Digitalization
Once the ideal logo style had been selected, I embarked on the digitalization process, transforming the chosen design into several variations that closely resembled the customer's preferences. With meticulous attention to detail, I explored different color schemes, typography choices, and graphic elements to offer a range of options that maintained the essence of the original design. By providing these alternative styles, I ensured that the client had a comprehensive selection to choose from, enabling them to make a decision that resonated most with their brand identity.
Upon finalizing the desired logo, we dedicated effort to recreate and enhance its visual appeal to seamlessly adapt to various background types.
The Website
Following the completion of the logo design phase, we seamlessly transitioned into the next stage of the project, where we began sketching the website. With a deep understanding of the client's target audience, font preferences, color schemes, and desired style, we embarked on the process of creating wireframes and visual concepts to lay the foundation for the website's design and development.
Refining and Digitalization
Once the low-fidelity designs were finalized, encompassing the desired structure and layout for the website, we proceeded to refine and transform them digitally. This involved meticulously incorporating the previously discussed color palettes, ensuring visual consistency and harmony throughout the interface. By applying the agreed-upon colors and employing digital tools, we elevated the design to its final state, ready to captivate users with a visually appealing and cohesive online experience.