Sherbit, Your Information, Your Way Logo Screen

This is the first take of a logo I designed for Sherbet, a San Francisco based digital startup aimed at putting your data back in your hands. The logo was conceptualized as fun, playful, simple, yet angular, intricate, non-predictable, and rigid to show visualize some of the assumptions and feelings associated with the cloud, big data, data collection, and analytics. Target demo: millennial (Gen Y). Was designed in Sonoma & San Francisco , California in 2014.

Company Bio: By allowing google and all the other companies under the sun to utilize all of your intent analytics, why not utilize that information for yourself to gain insights? And how about shutting off Google and Facebook while were at it. Great idea, shoutout to my good buddy Alex for getting this product out there.