RosaBlanche (Branding 2021)

RosaBlanche is an affordable outdoor equipment and ski brand. The goal is to appear premium, sportive and slightly feminine.

Logo

Moodboard

Concept

The concept is 2 ski planks formed into an outer shape.

The typeface is Barlow Extra Bold Italic. It is chosen for its modern and stable form. Italic treatment represent speed and agility.

Color orange for the fresh and sportive. It pairs well with black for the premium.

The system evolves even further to shape the whole brand. The negative space formed by the 2 ski planks is called "leaf". It is used as background element and as a container for images.

Below are brand architecture extracted from the brand guideline

Applications

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