Deli'Sen (Branding, web design 2023)
Opened since 2018, restaurant Deli'Sen represent Vietnamese cuisine and culture in Geneva, Switzerland.
Final Result
I. Branding
Old identity
The old identity has a lot of problems, notably it is consisted only the logo and colors. The logo by itself is very generic and amateurish.
Survey
I made a survey to verify some hypothesis such as photos in menu boost food craving, and to determinate common problems. There were 24 participants, majority Europeans.
New identity
The concept is inspired by Vietnamese calligraphy brush and black ink.
A brand guideline is developed to show case the brand architecture.
Below are example:
Applications consiste of
Restaurant menu
Take away packagings and paper bag
Letter head and business card
Posters
Instagram square posts
Rubber stamp
Postal stamp
Uniform
Signs
II. Website
I used data gathered in the survey at the start to determinate visitor's needs, such as 90% of participant go to a restaurant's website to look at the menu, 78% to check location and opening hours, etc. Restaurant's needs are told by the owner and by researching competitors. The result is used to establish user flow, number of page and information architecture.
From the same survey, it is shown that most people browse the web by desktop and mobile, only 13% use tablet. Thus the prototype are made for desktop and mobile. The desktop site is scalable to Ipad pro size.
Thank for reading !
I am reachable at N.NguyenGE@gmail.com for any inquiry.