Beer Bomber: Brand Development
The Problem
We had a product, but no brand to build awareness. We had to define the Target Audience, develop a brand language that speaks to them, and create a visual identity to start turning heads towards the product.
Strategy
The Target Audience was decided quickly and easily. We’re targeting college aged Millennial extroverts who are most likely to attend events that involve drinking - Parties. From there we organically created the chosen brand language of casual and fun-loving to create empathy with the audience.