Phoenix Notre Dame Club: Rebrand
Phoenix Notre Dame Club
The Phoenix Notre Dame Club is local chapter of the Notre Dame Alumni Association. They bring the Dome to the Desert, serving alumni and friends of the University of Notre Dame in Phoenix and northern/central Arizona.
The Problem
The Phoenix Notre Dame Club had been using it’s cookie cutter branding given to them by the university and they needed a unique brand that allowed them to present a prideful message for the club as well as create merchandising opportunities to increase club revenue.
The Strategy
Our goal with this rebrand was to create equity in the visual identity. The clubs budget is almost entirely made of merchandising so by creating an attractive visuals we were able to increase the revenue the club received, which created more events, programs, and membership benefits for the club.
Visual Identity
We had to conform to the guidelines set by Notre Dame University when creating a visual Identity for the Phoenix Alumni club. Even with the brand guidelines of the university our execution created a bold, unique Identity that seperates the Phoenix Chapter from the other clubs in the association.