Story Driven Marketing: Rebrand
The Problem:
Story Driven Marketing was retargeting it’s services to a higher end market and needed their brand to reflect that. The previous brand had a playful, welcoming feel that we wanted to seperate from to appeal to our new audience.
The Strategy
Using the StoryBrand framework, we developed a roadmap to find who we’ll appeal to, how to reach them, and what language is required to get them to trust the brand with their own business. Once we had a brand language, the developed visual identity could still appear welcoming while maintaining an exclusive look.
The Visual Identity
Story Driven Marketing, much like the Grind Design Co, utilitizes the StoryBrand framework to approach marketing. The Visual Identity pays homage to the system while remaining unique, exclusive, and approachable by our new target market.