Resto.ch (Branding, Mobile UX/UI 2022)

Resto.ch is a Switzerland restaurant directory, with job board functionality.

The old branding and website are dated and have multiple problem. This project is aim to establish a more professional brand, improve their mobile website UX (User experience) and UI (User Interface)

The final result

The process

The old branding consist of only a logo, without any other graphical elements. The logo itself is dated, without any concept and the typography chosen isn't representative of the brand sprit.

The process is below:

1 - Analyse competitors

2 - Establish brand strategy

3 - Creating a strong concept according to brand strategy

4 - Making the logo and brand's applications

5 - Analyse current website, client's needs and target audience's needs

6 - Establish personas

7 - Taxonomie

8 - Userflow

9 - Website mockup in low fidelity in Adobe XD

10 - Website prototype in Adobe XD

The brand concept

I was inspired by the old way of searching the phone book: with a high-ligher going through the list. I want to bring this nostalgia to the old generation and to spark the younger generation's curiostity.

The typo face chosen is CCSignLanguage developed by Comicraft. It has a wide, bold and rounded strokes similar to high-lighter stroke.

The Swiss flag in negative space is a wink to the old logo.

The Website

The old website present multiple problems, notably on visual presentation and information architecture.

I established 3 personas to represent 3 types of target audience of the website.

1 - Those who look for restaurant to dine

2 - Professionals who look to recruit, sell/rent their restaurant, or to find the list of suppliers.

3 - Suppliers who want to advertise their services or products

The information architecture and User flow are based on the 3 personas

Low fidelity mock up to explore block positions and functionalities.

Final prototype

Functional prototype

Thank for reading !

I am reachable at N.NguyenGE@gmail.com for any inquiry.

Nguyen Nguyen
Design with purpose
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