Customer Journey Map

Shortly after joining the Social Nature team it became apparent that there was a company-wide misconception about how users discover our platform and became members of our community.

To build awareness and education throughout the company, I created this documentation to map our primary new user journey and share areas of opportunity to the leadership team. Several data sources informed this map; including Fullstory funnel analytics, usability testing with our target market and user feedback from our Customer Success team.