Deliciously Granola / Packaging

Hapy Vegies is a plant based and fun brand that is dedicated to bring health and delicious food to your door. Their first product is a sweet potatoes and seeds based granola. Her owner requested a combination of real images mixed with vibrant illustrations.

 - THE CHALLENGE -

+ Illustrated packaging for a 100% plant based granola.

+  Packaging should represent the name, “Hapi Vegies”

+  Vibrant, yet natural vegetable colors.

+  Playful but not as playful as a children’s coloring book.

+  Hierarchy should be easily understood and recognizable at First glance.

+  Stand up pouch.

Target:  Kids and families are the main target.