#57 Dibaq

Country: Spain

Industry: Food and beverage manufacturing

About: Dibaq Group specializes in animal nutrition, is one of the leading international manufacturers and suppliers to aquaculture industry and pet food.

Purpose: We feel that authenticity inspires our Life, and are excited to share this legacy with the world. We are committed to animal nutrition, health and wellness.

Values: Trust, Transparency, Coherence, Honesty and Safety.

Words: wellness; transparency; pets

Strategy: refresh the font into a more playful one using Chewy and create the main logomark from the association of the “D” of Dibaq and the pet’s paw (interestingly this creates a shape that is reminiscent of marine life as well). The second letter “i” becomes part of the logomark through the pet’s pinky (or the water bubbles). The soft gradient was kept to symbolize sustainability and transparency.