#54 PEAB

Country: Sweden

Industry: construction

About: Peab is a construction and civil engineering company headquartered in Förslöv, Scania, listed on NASDAQ OMX Stockholm. It is the third largest construction company in Sweden and the Nordic region, with annual revenues exceeding SEK 50 billion. The foundation of Peab was laid in 1959 by the brothers Erik and Mats Paulsson, then aged 16 and 14 respectively, to help farmers with refuse collection and disposal. However, the current name wasn't used until 1967, when the brothers created the limited company Bröderna Paulsson Peab AB, shifting focus towards construction at the same time.

Values: Down-to-earth, Developing, Personal and Reliable

Words: local, approachable, innovation

Strategy: Refreshing the logo for a bolder and more modern look, while keeping the parallel lines to indicate precision and technical design. The orange accent color was revitalized and made the primary color, given its importance as symbol of the vest of construction workers.