#51 Délifrance

Country: France

Industry: Food and Beverage

About: Délifrance (1978) is a bakery company that produces "French style" bakery, savory and snacking products in over 100 countries on five continents. It has been in operation since 1983. The sister company of Délifrance is Grands Moulins de Paris (1919) which is a major French milling company and supplies 100% of the flour used in Délifrance's products.

Mission: Our roots are in the soil, the grain and our French baking know-how. Together everyday we grow and share this heritage and our love for baking.Responsibly, creatively, deliciously.

Values: honesty, pleasure, progress

Words: heritage; love, bread

Strategy: heart + bread + croissant + grains = conveying the heritage of the brand and its love for baking.