Spotify K-pop On!

K-Pop is Asia’s biggest genre export with 8.6B monthly streams. K-Culture infiltrates many facets of the cultural zeitgeist, including entertainment/film, fashion, gaming & social media, giving consumers infinite touchpoints to showcase their fandom & connect with other fans. The K-Pop ON! (온) playlist is the most influential playlist for K-Pop fans across the world. It is a global, curated playlist that features the latest and greatest in Korean music, with over 4M likes and counting. And these social posts helped prove Spotify’s credibility in K-Culture by showing why K-Pop ON! (온) is more than just a playlist, it’s a movement.