rebranding taboo // packaging design for slip insert company 👀

after analysing this social phenomenon via an empathy map, interviews and questionnaires, it turns out that not only young teens experience a sense of shame and embarrassment during the process of buying menstrual products, but also adults.

the solution to fight the stigmatisation? creating a comfortable experience during the process of buying menstrual products. with this in mind, i created a playful, less serious and inviting packaging that speaks to a younger demographic.

hand-drawn illustrations and casual language to catch the attention of a young customer who is lost in between the aisles, avoiding embarrassment and indecisiveness.