MyFitnessPal Gifs

MyFitnessPal, an industry leader in weight loss and fitness apps, approached OrangeYouGlad to help with a major update across the platform: moving it from a static and info-dense utility, to a proactive, easy-to-use, and essential health tool. We partnered with their researchers to better understand flaws in the user journey, as well as user feedback. This resulted in the creation of a new user experience complete with additional user features and a new design system.

Above are some gifs created for different celebratory moments within the app.

You can view the full case study ➡️ here

More by OrangeYouGlad

View profile