H&M App Concept

H&M has become one of the most popular clothing and homeware brands in South Africa with 28 stores across the country. This retailer has been servicing the South African market for over 5 years, however, they are yet to launch their own e-commerce website/app.

I've decided to design a concept app with the idea of making it easier for regular H&M customers (such as myself) to keep track of the latest arrivals and make purchases without the hassle of going into a store.