EU DG Agriculture @Expo Milano. “Digital Sandwich” game.
The “Digital Sandwich Game.”
Touch terminal application for the European Commission's Directorate-General for Agriculture and Rural Development at Expo Milano 2015.
Date. 2015
Team. Tanguy Lefebvre
Collaboration. MCI Group, Brussels – BRC, USA
Tool. Photoshop, Illustrator, After Effect
The “Digital Sandwich Game.” is a touch terminal application offered to visitors to the European pavilion “The Golden Ear, the Story of Sylvia and Alex” at the 2015 Milan World Expo. This application simulates the preparation of a “responsible” sandwich made only from ingredients certified by the European Union. It encourages participants to share their creations by posting a photo of themselves from the terminal to social networks.
About. DG Agriculture is a Directorate-General of the European Commission. It is responsible for European policy on agriculture and rural development. It manages all aspects of the Common Agricultural Policy (CAP).
More about the expo
https://europa.eu/expo2015/index.html
European Union Pavilion Experience
Mobile app simulation
The game was displayed on a giant touch terminal.
After making their sandwich, visitors could share their photos on social networks.
Mobile app simulation
Mobile app draft