Snapchat Show Up Campaign

Snapchat Show Up campaign was aimed at encouraging first-time and younger voters to register to vote, learn about the issues and candidates, and ensure that they cast their votes, either in-person or by mail. The spot ran during the debate on national networks including CBS, CNN, Fox and Fox News, as well as in select local markets. Snapchat has helped over a million people register to vote during this election cycle through its suite of mobile voter registration tools.