XPRESS APPAREL BRAND CASE STUDY

XPRESS APPAREL BRAND

By addressing the challenges faced by the brand identity, designing, testing, and implementing a new visual identity, I created a cohesive and impactful brand identity that aligns with the values of the Express Apparel brand, taking the brand to new heights.

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The branding of Express Apparel is as important to the business as its products. The brand needs to be easy to remember and recognizable, but also have a certain aesthetic that is distinctive and helps set it apart from other brands in the same field. The logo should be simple and memorable, while still conveying the tone of the company's products. It should also be easy to incorporate into any printing, advertising campaign or other marketing materials.

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