DealTap Brand Design

The name ‘DealTap’ was derived during the inception of the company, signifying the importance of the transaction or ‘Deal’ and combined with iPad / iPhone multitouch lingo in ‘Tapping’. I felt the word choice and their combination spoke to the simplicity of getting to the desired outcome that every Realtor was looking for, and that was closing the deal.

From a visual perspective, we wanted to acknowledge our key workflow management differentiator dubbed the “Transaction on Rails”. The rails was signified with a simple path and downward arrow showing movement in a ‘zigzag’ manner referencing the ever changing nature of transaction negotiations. The choice of color was critical and from our internal workshops we determined that blue was the most widely used color in signifying security and safety.

Because Realtors would need to be trusting our new company in handling sensitive transactions, we decided to follow a similar path but with a more modern twist and moving the color palette towards red and landing in the middle - purple. We felt purple was a good compromise between the trusted blue with a modern twist. It also helped that no other competitor was using purple as well.