Pinch VR Commerce Mockup UX/UI Design & Simulation

As commerce begins to expand in virtual reality, it was interesting to explore how products would be showcased in these spaces. Grabbing objects, rotating and manipulating them as part of the showcase experience was important - but solving how supporting information would be displayed was also a key part of the experience.

We experimented with mimicking retail showcasing in brick and mortar environments that utilized contrast in depth and environmental supporting elements to immerse the user in the product experience.

Expanding virtual environments to mimic a full brick and mortar shopping experience was also something we experimented with.

Personifying shopping spaces as virtual showrooms was an interesting concept that still has many stones unturned, most notably how shopping can be elevated with multi-user or group shopping experiences.