XGAIN - Brand Identity
*Fictitious briefing for study and practice
XGAIN is a Brazilian brand of accessories and equipment for gyms and crossfit.
To create the visual identity, I used the concepts of movement, strength, action, and motivation. The idea was to apply these concepts to a minimalist logo, using only typography. For the colors, I used red, which can be translated as action, motivation, and movement, and shades of gray that evoke strength.