Amazing Aurora // Branding & Illustration
Creation of the logo illustrated with the watercolor "Amazing Aurora"
Aurore has been working for several years in the early childhood field and decided to create her own baby-sitting and butler company, aimed at the whole family. She calls herself a family assistant, a slogan we chose to put forward in this logo.
She came to me to create a watercolor logo from an idea she had for a long time and based on her nickname, Amazing Aurora. She wanted us to play with the shape of the letters and a crown. From this idea, I chose a font that fit her brand image and lent itself to the stylistic changes she wanted. I also opted for this duck blue, very different from the blue or pink that is too expected in this professional environment. A pretty color with a strong personality, just like Aurore.
For the second variation, it is the image of Aurore that was used to create this silhouette. We recognize her generous forms, her little dress and her maternal side very present.
Have a nice week, July On The Moon
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