LOGO and BRAND IDENTITY - EUROHOSPITAL

LOGO and BRAND IDENTITY of

Multispeciality Hospital for Active Treatment EUROHOSPITAL.

This project was developed in collaboration with a Digital Мarketing Agency Interval.

Mission - modernize the logo, build a brand identity and a brand book.

LOGO - The new logo is modern, minimalistic and completely connected with the idea of the hospital facility. It is a combination of the following elements - a medical cross, a medical stethoscope and a DNA molecule. Its overall look is soft and aims to reduce tension and stress. Each element of the logo can be used as an independent part - the graphic element and the text part. The graphic element can also be used as a favicon.

The chosen font and colors are tailored to complement the overall feeling of calm and trust.

The elements I had to develop for the brand identity:

- Logo;

- Typography:

- Color palette;

- Business card;

- Letterhead;

- Signature;

- Brand book.

The overall design is my idea and development. I worked with the following programs: Adobe Illustrator, Adobe Photoshop, for the preparation of a brand book - Adobe InDesign.