SpaceCard App Launch Video & App Store Design

SpaceCard® is a mobile technology and popup VR system that delivers an ‘Instagram-like’ experience for exploring and jumping into VR spaces using your smartphone. Unlike other systems, SpaceCard® uses the smartphone camera and machine-vision technology to track the users’ hands. This allows users to interact in drag-n-drop environments, perform walkthroughs and configure shared spaces in real time.

We needed to communicate that SpaceCard was a cutting edge technology available for everyone at a low cost. One of the biggest challenges with VR in general is the stigma that the experience would be cumbersome and complicated. We wanted to avoid that by leaning on smartphone modalities, simple interfaces, calls to action and using familiar terminology from the App Store world. At the end of the day, SpaceCard is just a mobile app.

We needed to distinguish between who our users are, and who our customers are. Targeting the education space meant that our users would be students from ages 12-25 (k12 to post secondary) who would use the technology. However our customers would be the procurement officers, teachers and professors in these professions.

We needed to speak to the new generation of students to create a pull for the product, but also address implementation and cost concerns with the schools and universities. Therefore our marketing and launch strategy needed two distinct voices and address our users and customers.

SpaceCard was a name derived from the fundamental concept of the product - a postcard for interactive spaces. We used this name in combination with an aesthetic and visual style seen in NASA space programs with the use of black, yellow and silver to denote a futurist aspiration as if the product was out of space!