BRAND DESIGN AND PACKAGING

Hiway Cones

Hiway Cones were a new, innovative product launch for the pre-roll cannabis category. I was tasked with designing a distinguishable new element for the Cones product that would integrate with the existing Hiway brand logo. The Hiway brand is simple, easygoing and playful so the comic-book style typeface was a hit with the brand team. The logo was adapted for Health Canada packaging labels as well as marketing bags for digital and retail use.