DealTap Launch Video

The video series was critical for us to get the message across as quickly and succinctly as possible. We focused on creating a series of both long and short form videos that spoke to our target audience, but also an additional video series that would talk to our target audience’s boss - the Broker of Record.

The videos were meant to create a sense of understanding by first identifying the key challenges our audience was facing, while showcasing our product features to solve those challenges in simple and engaging animations.

Because of the seriousness of the video series, we wanted to soften the message by adding comic relief in closing scenes to create a sense of comfort and approachability.