LOGO and BRAND IDENTITY of a pastry shop - The Cake.

This is my academic project. The overall design of the logo and brand identity is entirely my idea and development. I have used freely available resources for the images and mockups.

The LOGO expresses the main idea and mission of the brand - to relax and unwind with a cup of aromatic coffee, an appetizing cake while reading your favorite book, or why not all at the same time.

Included is the design of:

LOGO design;

CORPORATE identity - business card, letterhead, folder;

Brochure;

Internal advertising;

External advertising.

I worked with this programs: Adobe Illustrator, Adobe Photoshop, Adobe InDesign.