DGT Cultural Center - Visual & Verbal Identity
DGT Cultural Center
Seeing culture in full bloom
Challenge
How do we create an identity for a cultural center that proudly fosters the native artistry and creative ingenuity of the Davaoeños?
Client
Cebu Landmasters, Inc.
Scope
Visual and Verbal Identity
About the Brand
DGT Cultural Center is a premier cultural and social venue for the cultivation and development of Davao’s culture. Inspired by the native flower Waling-waling, it is designed to nurture the best of Mindanao’s blossoming minds and homegrown talents.
Nurturing the budding Davaoeño creativity
Blossoming at the heart of Davao Global Township’s vibrant community, DGT Cultural Center hosts a collection of world-class facilities, showrooms, museum spaces, performance theaters, office spaces, and function rooms that serve as a central palette for the artistic expression of the Davaoeño soul and spirit.
The Waling-waling flower represents the natural splendor and evocative beauty of Philippine biodiversity. Unfurling the crowned petals of this endemic flora from the facade to the logo, we opted for a distinct look, type, and color scheme to modernize the institution’s image as an urban canvas for the local and cultural art scene.
The home of Davao’s blossoming minds
DGT Cultural Center is an art form shaped by Mindanao’s blossoming minds and homegrown talents. Designed for their modern appreciation, we gave it a bold, contemporary identity as a cultural institution where Davaoeños can nurture their creativity and passion so they can flourish in all forms, and blossom into more.