XPRESS APPAREL BRAND CASE STUDY

In the previous year, I commenced a case study on the brand identity of a fashion company, and today I am delighted to take you through the process that led to resolving the identity issues the brand was experiencing.

Xpress Apparel is a fast-growing and promising fashion brand that loves to make youths and elders look good and also by making their fashion dreams come true. Express Apparel focuses on creating clothing that is both fashionable and functional, and that allows their customers to express their unique style.

Check out the full case study here

The goal is to help Express Apparel rebrand and come up with a great concept of a new brand identity by designing a new, appropriate, simple, and memorable logo identity and reflective of the brand's values.