Charley Branding

A peek at an exciting new brand we at @Focus Lab are crafting for a long time client and all around awesome team.

This shot is from the early stages and begins to define the path forward, showcasing some foundation work, aesthetic directions, messaging, and overall vibe.

Props to @Summer Teal Simpson for her strategy, messaging, and influence on this project + @Sam Stratton who is about to jump in on this to add his magic. Finally props to @Allan Peters and the other designers who created the great work we pegged as inspiration in achieving specific characteristics in a brand that we also want to capture (as seen in the target vibe and mood board sections).

We will be showing much more from this project soon!

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I used the Headshot Bundle from Sidecar