Ecommerce Agency - Delicious Shopping

Ecommerce Agency and Popcornopolis teamed up to create yet another digital transformation that included an all-new B2C and B2B shopping experience. The brand needed to keep up with the increasing demand for devoted fans and the business website was failing to capture attention. A modern, interactive, and efficient eCommerce website was required. Key user groups were consumers (B2C) and education institutions such as schools (B2B) nationwide.

Enjoy the full Case Study

Popcornopolis HQ is in Vernon, California, and the company has about 150 employees.  This consumer-packaged goods brand came to our agency with a clunky and underwhelming website. The product organization was confusing, and shoppers were frustrated with how many steps it took to find and purchase products. In addition, the brand wanted to create a more personalized experience that empowered shoppers to customize online orders.

The “Create Your Own” feature we developed gives freedom to customize a personalized assortment of your favorite popcorn flavors. The smooth step-by-step approach makes it fun to mix and match and builds excitement around creating a tailored box of delicious treats. It’s one of the many things we crafted for Popcornopolis.

Below are some other key areas our team focused on.

·       B2C eCommerce strategy to drive online purchases

·       Organization of products/restructuring of product categories

·       Educating buyers early via strong products descriptions

·       Facilitating shopping via messaging and guaranteeing quality

·       Effortless mobile-optimized cart and account pages

·       Flexible buying options that customers find useful

This was a fun eCommerce website that our team conceived, designed, and developed from scratch. We continue to collaborate closely with our terrific partner via our popular support and enhancements program.