Fruity Antioxidant Infusion Water by Juicy

Branding & Packaging Design for Juicy Sparkling Fruit Infusion Water 

What is packaging eye candy? It’s when the label is so juicy it gives you a visual taste. Why bother reading the flavor when you can see it!!?

Packaging design is what sells your product the most. There is nothing that attracts a customer more than a juicy label. The potential of expressing your brand story, product quality and indirect brand positioning are what makes it so important. Storytelling through packaging is something we should never underestimate!! 

This label could be in a foreign language BUT you’d still know what the flavor is based on the imagery. THERE IS POWER IN THE PACKAGING. Label, pattern and fruit illustrations designed in Adobe Illustrator. Can mockups rendered in Adobe Photoshop. 

Drinking packaging for the flavor lime infusion water.
Lime illustration in a wood block carving style. Vintage line work
Lime repeat pattern for packaging design. Fresh green design for Summer.
Orange flavored antioxidant infusion water. Packaging design and label artwork illustrated in Adobe
Orange illustration in a wood block carving style. Line art in an etching vintage style with color
Orange repeat pattern for drink packaging.
Blackberry beverage packaging design. Berry illustration on front of label.
Illustration of a blackberry in a line art style with a carving and wood block vibe. Color blocking
Refreshing berry repeat pattern for drink packaging.
Strawberry infusion water drink packaging and branding by Juicy.
Strawberry illustration in a line art style with offset color blocking. Seeds
Fruit repeat pattern of strawberries. Summer print design

Good packaging design gives you a visual taste of the product inside.

Branded packaging using custom illustration and pattern design is a cost-effective way to consistently and quickly emphasize your brand and create a competitive edge.

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Jen Borror | Hoot Design Studio
Visually telling a story with custom illustration.
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