Reviving LiveAlive - A Rebranding Strategy in the Cosmetics Industry

Client: Live Alive (LA)

Industry: Cosmetics

Brief: Based on interviews and questions taken from target audiences, the original logo seemed outdated and old-fashioned. And the brand name was associated with the United States, instead of representing an European profile, and the design appeared more local and inexpensive than international.

As a more cautious approach, I proposed a minor substitution of the same elements with slight changes as an alternative option. This allowed the management team to evaluate different options based on their marketing capacity and available resources.

The second proposition

The second approach: redesigning logo considering to be modern and minimal version that can be associated with trust in a market, where fake brands were common. So the main name “LA” transformed to the slogan “LiveAlive” and LA transformed into a monogram. The soft forms substituted with triangle, minimal and solid geometric forms still feels luxurious.