Flower catalogue app - UX case study
Project Overview
Flower is an App that designed for people who are interested in flowers and floral arrangements. Flower will help you find your most suitable flowers and deliver them quickly.
The Problem
Working people want to buy quality flowers but don’t have much time. In addition, by the time they return home from their office, they get traffic jams and some florists have closed.
The Goal
User Goal
Easily find and purchase high-quality and personalized flowers without the difficulty of navigating through large and overwhelming flower catalogues.
Stakeholder Goal
Increase customer satisfaction and loyalty by offering high-quality flowers, easy and quick purchasing options, and efficient delivery times.
Technology Goal
Offer a seamless and personalized user experience that streamlines the process of selecting and purchasing flowers.
My Role
UX/UI designer designing an app from conception to delivery:
Conduct the research
Paper and digital wireframing
Low-Hi Fidelity prototyping
Conduct usability studies and accessibility
User research (Summary)
To understand the needs and goals of our target users, I conducted user research using a combination of methods, including surveys, online interviews, and gathering secondary data.
Users' Pain points
Here are the 4 challenges that our target users face when buying flower online.
Overwhelming Options
It can be difficult to navigate and find a suitable bouquet for a specific occasion.
Quality Concerns
They worry that the flowers won't arrive fresh or that the arrangement won't be as advertised.
Limited Time
Users have to use the little time they have during their break to browse the app.
Users worry about whether their flowers will arrive on time for the occasion.
Customer Service
Users may have questions or concerns about their order or need to make changes to an order.
Personas
The main users of this app are working adults who don't have time for going to FLorist directly to buy flowers but want to buy flowers for their family, friends, and colleagues.
User Journey map
Ideate
Solution 1: Overwhelming Options
-> The app offers personalized recommendations based on user preferences and occasion type which allows users to filter results by occasion, color, price, and flower type.
Solution 2: Concerns about the quality
-> Update the newest image of products on the app daily and offer a satisfaction guarantee and allow users to leave reviews.
Solution 3: Limited time
-> Offer a pre-selected range of bouquets ideal for common occasions, such as birthdays and anniversaries.
-> Make an easy-to-use app to navigate easily.
-> Offer same-day and next-day delivery options to ensure timely delivery and send users notifications when flowers are on their way/when they arrive.
Solution 4: Customer Service
-> Offer a customer support chatbot with 24/7 availability, and a direct support phone number which makes the customer feel easily accessible to Florist.
User Flow
Site map
Paper wireframe
Digital wireframe
Visual systems
Mockups
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