Rankings blog post "Direct Mail Marketing for Attorneys"

Choosing the right mix of marketing channels and tactics is vital for success as a lawyer. Among the tactics to choose from is direct mail marketing.

Direct mail is one of the oldest marketing opportunities available to lawyers. It can still work in certain markets, but it’s best used as a supplement to other law firm marketing efforts.

If you want to get the best ROI for your direct mail campaign, follow these tips.

Does Direct Mail Marketing Work for Attorneys?

In some cases, direct mail can work for lawyers. As with all aspects of a traditional or digital marketing campaign, it depends on your targeting and messaging.

The only way to make an impact with direct mail is to design a piece that stands out. Up to 44% of direct mail is thrown away unopened.

To combat this, you need something that stands out. For example, a professionally designed postcard with bright colors and clear messaging.

Direct mail can be good if you’re looking to reach a hyperlocal market. It can also be useful when you work from a list of people who you know are likely to have a legal problem you can help with.

For example, injury lawyers could create a list of people who filed car accident reports recently. A criminal lawyer could generate data from everyone charged with a DUI.

Direct mail with a targeted campaign has upsides, but reporting is still a challenge.

You’ll need to take some advanced steps if you want to accurately track your results. This includes tactics like using a specific phone number, offer, or landing page to make sure you know how new clients found you.

Full version of post: https://rankings.io/direct-mail-marketing-for-attorneys/