1221 wheels brand visuals
Overview
Partnered with California-based 1221 Wheels to create a modern, sleek logotype and brand identity that showcases their passion for engineering and dedication to quality. Our approach utilized minimalism and high-end design to reflect the precision engineering behind their product. The result was a powerful and innovative brand that distinguishes 1221 Wheels in the high-performance wheel market.
See the full project on Behance
Logotype
The 1221 logotype was inspired by precision and speed, which are essential in the design and engineering of 1221 wheels and embodies their high-performance wheel products. Given that the logotype’s primary placement will be inside their high-performance wheels, creating a responsive design that can adapt to any surface was crucial. The resulting logotype is visually striking, functional, and versatile, ensuring brand consistency across all applications.
