Visual identity and Branding project for Child Psychologist Dheine Brenda

    Dheine Brenda is a Child Psychologist whose mission is to bring knowledge, welcome, understanding to family and society, breaking all the taboo that exists in relation to diagnoses. She wants to open people's minds to see that psychology is not just about diagnoses, but also about treating the patient as a unique individual, bringing about a transformation in people's lives.

    With these attributes and concepts defined, the symbol was constructed based on the concepts and positioning mentioned above. With the initials “d” and “b” we form a butterfly, a symbol of metamorphosis, conveying the concept of transformation in the lives of patients. The pink tone refers to the Innocent archetype, while the purple tone refers to knowledge related to the Wise archetype. The two colors together work in a contrasting and vibrant way, making a connection with the Outlaw archetype. The typography with rounded shapes and bold body reinforce the concepts represented by the symbol.